At Blossom Florals, a local flower shop specializing in custom bouquets, owner Sarah faced a growing challenge: managing an influx of customer inquiries, orders, and delivery requests. As business grew, she found herself overwhelmed with emails, appointment requests, and customer follow-ups. The manual data entry and tracking of customer orders were time-consuming, leading to delays and dissatisfied clients.
To solve this, Sarah integrated a GenAI-powered virtual assistant into her website and social media channels. The chatbot, designed to handle tasks like scheduling appointments, answering FAQs, and processing orders, quickly became a game-changer. It was capable of responding to customer queries 24/7, ensuring no request went unanswered. It also helped lead generate by guiding potential clients through the selection of flowers for events, like weddings or parties, and collecting their information for follow-up.
The IT virtual assistant features also helped troubleshoot any tech-related issues customers had while browsing the online store, ensuring a smooth experience from start to finish.
Within six months of implementing the chatbot, Blossom Florals saw a 35% reduction in response time for customer queries. Moreover, with automated order processing and data entry, Sarah and her team saved over 20 hours a week that were previously spent on manual tasks. This allowed them to focus on crafting beautiful arrangements while the AI handled repetitive inquiries.
As a result, Blossom Florals experienced a 20% increase in customer satisfaction and repeat orders. With email and marketing automation also boosting engagement, the flower shop’s revenue grew by 15%, a direct impact of their AI-powered customer service upgrade.
